# Should my website be in Spanish or English? A guide for Spain > Should my website be in Spanish or English? Decide by who pays you, launch in one language, add the second when it earns its place, and keep the legal texts in Spanish. - Author: Yurii Skyba, Skyba Tech (https://skyba.tech) - Published: 2026-11-08 - Category: negocio - Reading time: 5 min - HTML version: https://skyba.tech/en/blog/spanish-or-english-website-spain --- Two Norwegians opening a yoga studio in Ruzafa wrote to us with the question we hear most from foreigners who have just signed a lease: "Should my website be in Spanish or English? Our friends are all expats, but the neighbours walking past the door are Spanish." That sentence already contains the answer, and it is not "both". It is "the one that pays first, then the other when it has earned its place". Here is how to work that out before spending anything. ## Start from who pays, not from who you are Your own language is irrelevant. The language of your gestor is irrelevant. What matters is the language of the person who will transfer money to you in the first six months. For a yoga studio on a street in Ruzafa, that person walks past the door, searches "yoga Ruzafa" on a phone and writes on WhatsApp in Spanish. For a consultant invoicing companies in Oslo, that person reads English and never searches in Spanish at all. Most businesses run by foreigners here sit somewhere in between, and the mistake is to launch with two languages done at half the quality each. Pick the main one, do it properly, and add the second as a real version when the enquiries in that language start arriving. ## One language at launch A one-page site in a single language is enough to start taking clients. At Skyba Tech that is Landing Express at 290 EUR without IVA: five sections, WhatsApp button, form, basic SEO, legal texts, domain and hosting in your name, live in seven days. When the second language is justified, Landing Pro at 690 EUR gives you a longer page in two languages, each with its own URLs and its own titles, so that Google treats them as two pages and not one page with a translation pasted on. The order we suggest most often: Spanish first if your customers are local, English first if they are abroad, and the other one when you can point at real messages in that language. ## What must be in Spanish whatever you choose Any business website in Spain needs a legal notice identifying the owner, a privacy policy if it collects data through a form, and a cookie notice if it sets cookies. These texts must be available in Spanish; an English version is a courtesy, not a replacement. So even an all-English site for foreign clients carries Spanish legal pages. We include them in every build and only need your NIE or CIF and an address. ## Machine translation is not a second language If you launch in Spanish and press a translate button for English, you have not got an English site. You have one page in two sets of words, with the same URL, the same title, and sentences that a native reader spots in a second. Google indexes it as one page. A real second language has its own addresses, its own titles and descriptions, and text written for that reader, who may need different things explained: an English reader needs to know what "cita previa" means, a Spanish reader does not. ## What about Valencian, or a third language If your customers are in the towns around Valencia rather than the city, a Valencian version can matter and some town halls have offered help for it; that is a separate article. A third language, say German for a clinic serving the coast, pushes you out of a landing page and into a corporate site from 1.290 EUR. Do it only when you have messages in that language, not because a competitor did. ## How to find out which language your customers use before you pay Useful whether or not you ever hire us. Open your WhatsApp Business chats from the last month and count the languages people wrote in first. Look at the questions and reviews on your Google Business Profile. Check which language the messages on Instagram arrive in. If you have no business yet, stand on the street for ten minutes at the time you expect customers and listen. That is more reliable than any survey, and it costs nothing. ## When not to decide yet, and when not to build If you have not served a paying customer, do not build a site in any language. Set up a Google Business Profile in Spanish, use WhatsApp Business, and let the first customers tell you what they speak. If all your clients are abroad and come through referrals, a sharp LinkedIn profile may carry you for a while. If you want a full shop with stock and shipping, that is e-commerce and we do not build it. And if someone offers you "five languages included" for a small price, ask to see one of those languages written by a person. ## How Skyba Tech handles it You tell us on WhatsApp who your customers are and where they are. We suggest the launch language and build Landing Express in it. When the second language is justified, we add it as a proper version with its own URLs and titles, as Landing Pro. We build on Next.js, so adding a language later does not mean rebuilding; the structure is already there. The code, the domain and the hosting are in your name from the first day. A third to a half upfront, the rest after launch, prices without IVA. The yoga studio launched in Spanish. The English version went live two months later, after the class list started filling with names the Spanish page had never brought. Not sure which language goes first for your business? Ten minutes on WhatsApp and we will tell you, with a fixed price for whichever it is.